Brands need to do more to embrace social media across their business functions, writes David Benady....Marketers are learning that social media is far more than a sales tool. The big gains in this ...
reputation on social media. Kate Magee and Mark Banham report....When PRWeek published the social media index last year, companies were only just waking up to the ...
and plan The BHF's multimedia team developed a social media campaign to spread awareness of ...
the event, a humorous video was created and posted on Ikea's social media channels. Measurement ...
In light of social media's prevalence, it would be easy to write off email, but both channels are...content of messages aimed primarily at customers on the marketing database, but social media has changed ...
Newspapers are turning to social media to increase brand awareness and interact with their...JO BLAKE - Head of Press, Arena Media - How are the worlds of news brands and social media ...
Dr Pepper's 'The Pepperhood' campaign showed that using games in social media can boost brand ...
Last month, Honda launched a page and campaign on Pinterest. The up-and-coming social media site ...
it possible to measure how a 'like' has contributed to a sale? Enter the world of social media ROI ...
a solution. Meanwhile, social media is widely used to track corporate reputations and public ...
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