Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
competition. Fagan takes a blase approach to negative sentiment on social media because she believes the ...
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Direct Agency of the Year: OgilvyOne
13 Dec 2012
small-budget projects can be hugely successful with the right creative use of digital and social media. Results ...
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
audience through social media carries more kudos. Innocent teamed up with Disney's Club Penguin for ...
Field Marketing: Innovation ensures success
27 Jun 2012 | by Suzy Bashford
content from consumers that can be used in social media campaigns. Both these major trends mean that ...
Make or break time for the market research industry
15 Jun 2012 | by Alan Mitchell
with the bathwater. Nick Buckley (right), director of new social media at GfK NOP, says that while ...
Taming the data deluge
05 Apr 2012 | by David Benady
that they struggle to comprehend. The overload is set to spiral as social media, mobile and ...
The Year Ahead For ... Direct Marketing
12 Jan 2012 | by Mel Cruickshank
always, of course, existed in human society and been valued by marketers. But social media has ...
How to join the social club
28 Nov 2011 | by Melanie May
regularly uses social media to create an online buzz around product launches, including that in September ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
within the mailing encouraged recipients to engage with the brand via social media and its website ...
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