Search results for "Social Media"

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PeerIndex's Azeem Azhar on how brands can harness the power of influence

Burberry and Nike have shown that targeting key influencers on social media is just as important, if not ...

Pause, observe and take decisive action in the social universe

true for social media. Savvy organisations, such as Dell with its Social Media Command Centre, are ...

Open-source marketing comes of age

Marketers must embrace open-source marketing for brands to prosper, as the rise of social media and...deluge of material.' The proliferation of social media is prompting many brands to restructure in an ...

The Year Ahead For...Social media

exposed to volatility, randomness, disorder". Social media is antifragile. It is thriving in a world of ...

The Year Ahead For...Digital

start-up called Prizeo, which inspires giving by mobilising the fans of social media stars to donate to ...

Top 10 online ads

the beat of Stayin Alive , across social media in the first ten days and its online training video ...

Digital Agency of the Year: Work Club

year-on-year growth. The social media agency, which was born from the remnants of i-level in 2007 and is now ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

competition. Fagan takes a blase approach to negative sentiment on social media because she believes the ...

Double Standards- Can brand advertising work effectively online?

achievable from both performance and brand campaigns. Social media plays a big part in this and it is ...

Why Facebook is yet to crack ROI with its latest measurement tool

ever-increasing social media spend to solid commercial goals.

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