Close-up: Will this year's election be digital?
16 Apr 2010
executive, says that digital, and especially social media, is already changing the speed of action and ...
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Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
economics, TouchPoints and our work on social media. While others are nettles that have yet to be grasped ...
Close-Up: Taking social media to the next level
02 Apr 2010
At the World Social Media Forum, Will Orr learnt how brands can stop adding to 'the noise' and...inkling that the World Social Media Forum held at London Olympia last month was going to be an ...
Close-Up: Speakers avoid 'R' word at optimistic ISBA conference
26 Mar 2010
Product placement, CRR and social media were at the top of the agenda at the annual get-together...was a dominant theme in the morning, a measured look at social media's effectiveness took centre stage ...
Close-Up: Football turns to advertising to win over fans
26 Mar 2010 | by Matt Williams
as much as the fans do." Social media can provide huge benefits here in helping clubs engage with ...
Close-Up: Can ASA effectively regulate the web?
26 Mar 2010
every branded website, there are probably 100,000 social media sites that are almost impossible to ...
Media: All About - The rise and rise of Facebook
26 Mar 2010 | by Alasdair Reid
advertisers use social media as a core part of their communications strategy. Those that do, though, love ...
Close-Up: Visit Austin to discover the joy of SXSW
26 Mar 2010
Boyd, a social media researcher at Microsoft Research, opened the conference with an intelligent piece ...
Close-Up: New ad rules offer more questions than answers
19 Mar 2010
self-regulation can be extended to social media and company websites is no less thorny but has more profound ...
Media Forum: Can ITV be an online power?
12 Mar 2010
into the social media space." MAYBE - John Davidson, group AV trading director, Starcom MediaVest ...
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