Is real-time marketing the future of advertising?
02 May 2013
and Samsung. Well, unsurprisingly, when it comes to one of the world s fastest-growing social media ...
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Is Blippar TV more than a gimmick?
09 May 2013
watch TV with half an eye on social media via their smartphones and tablets. It s not beyond the bounds ...
Social Tracker: Adidas
03 Apr 2013
With the roll-out of Boost and a bold Chelsea ad, how has Adidas fared across social media?
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
discussion that emerged over the course of the day: social media, data and marketing talent. Social media ...
Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
. 'Publishing, retail and social media will all be curtailed to the point that their underlying business model ...
From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
possible, even with econometric models. Recognise 'homophily': love of the same. As social media ...
Will Twitter's $1m Vine investment bear fruit?
07 Feb 2013
." Nathalie Coulibeuf, the social media director at PHD UK, agrees, although she says it is worrying that ...
Connected products confirm old brand truths
24 Jan 2013
out of traditional physical retail spaces. Online shopping through content and social media might ...
CES heralds a new dawn in useful, connected devices
17 Jan 2013
location and journey progress via social media. Another highlight came from Delphi, which partnered ...
Is Facebook eroding trust?
06 Dec 2012
." And Pete Fyfe , the head of social media at MediaCom Beyond Advertising, agrees that it s ...
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