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Danny Rogers: Industry needs to broaden talent base

17 Nov 2011 | by Danny Rogers

The examples it gives are professionals from journalism, marketing, advertising, social media and ...

Danny Rogers: Brave investment can shore up recovery

02 Nov 2011 | by Danny Rogers

by both brands and agencies. One focus for such investment is in digital and social media skills. It ...

Anthony Hilton: Is social media tracking worth it?

20 Oct 2011 | by Anthony Hilton

social media. But there are more than 145 million Twitter accounts, 500 million Facebook users and more ...

Danny Rogers: Trust now provides the licence to operate

20 Oct 2011 | by Danny Rogers

combusted with social media - you can so quickly be undone. David Cameron, like so many previous prime ...

Ian Monk: Football brands at odds over Twitter

12 Aug 2011 | by Ian Monk

social media by players. Generally, clubs, national teams and sponsors are at sixes and sevens over ...

Anthony Hilton: Quality content demands a filter

04 Aug 2011 | by Anthony Hilton

this is just a more structured facet of the phenomenon we see on Facebook and other social media sites ...

Danny Rogers: This silly season shows a serious side

28 Jul 2011 | by Danny Rogers

hackgate we again saw how 24-hour rolling news combines with social media to create a feedback loop of ...

Danny Rogers: Why digital subs make common sense

02 Jun 2011 | by Danny Rogers

integration. The area of social media, for example, is one illuminated by the experience of advertisers ...

Danny Rogers: Content divides the haves and have-nots

25 May 2011 | by Danny Rogers

in abundance: football clubs, broadcasters, social media brands. Indeed, the comms challenge for such ...

Danny Rogers: Success of 2011 PR Census depends on you

07 Apr 2011 | by Danny Rogers

social media revolution and a global recession. Those of us who work in, or around, the comms sector ...

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