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Arif Durrani: Facebook ads still have much to prove

period. But for any marketer seeking to justify social media spend, the study will not be enough in ...

Arif Durrani: Can Neil Jones help transform Johnston Press?

can be aggregated and enhanced with social media and e-commerce to create destinations for people ...

Business effectiveness is the mantra, not media efficiency

sponsorship or social media sub-brands. This discipline has the potential to underpin the entire ...

Why display advertising remains the lifeblood of brands

come with social media, so their huge traffic is hard to make money from. As he pointed out: "A visit ...

Twitter delivers better integrated brand communications

developing a dialogue with its adherents is now regularly executed by social media experts within the media ...

ITV needs to do more than outstrip a declining market

ITV also announced it had ended its extremely ill-fated flirtation with social media, selling ...

Are stand-alone digital operations still relevant?

search and social media to name a few. Specialist divisions generally have a clearly defined remit to be ...

 

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