The Download: Briefing - YouTube challenges TV channels
28 Dec 2011 | by Kim Benjamin
intelligence potentially giving it 'The X Factor'," says Ben Ayers, head of social media at Carat. "The key ...
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Five routes to social media success
28 Dec 2011 | by Andrew McCormick
executives of the leading social media owners - Facebook, Twitter, LinkedIn and YouTube - to nominate the ...
Churchill Insurance unveils Martin Clunes ads in £50m push
27 Dec 2011 | by Alex Brownsell
social media activity, including additional content featuring the two characters. Previously ...
Social Media: The value of a Like
27 Dec 2011 | by Adam Woods
evidently a portent of the search for numerical meaning in social media. And the same difficulty pertains ...
Special Report: Social media - battle of the brands
26 Dec 2011 | by Kim Benjamin
their approach to customer service via social media? Kim Benjamin compares their activity....Gone are the days when social media was all about marketing through Twitter and Facebook. Brands ...
More Th>n brings Freeman ad character to fore in new campaign
23 Dec 2011 | by Alex Brownsell
" following a crisis. More Th n will support the above-the-line activity, by agency VCCP, with social ...
Total yoghurt unveils January ad push
23 Dec 2011 | by Gemma Charles
Network from 9 January through to 4 March. It will be supported with online activity and social media ...
Social video explodes as brands 'become friends' with consumers
20 Dec 2011 | by Gemma Charles
' visualises the indisputable fact that social media has revolutionised what, why and how brands communicate ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
Play Weight Watchers campaign will be supported by local marketing and a social media campaign ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
well-placed to deliver a truly 'super-social' Super Bowl strategy, suggesting that its focus on social media ...
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