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Dan Robb, Sony Europe

29 Apr 2013 | by Nicola Kemp

your consumers? A: The obvious answer is social media. But we have been careful to not jump in ...

Charlotte Oates, DMG Media

29 Apr 2013 | by Nicola Kemp

social media and more than 180,000 Twitter mentions in a week, the campaign has undoubtedly been a ...

Jessica Reading, LateRooms.com

29 Apr 2013

and stake our claim in the market. Social media has also affected us in a huge way more people ...

Alex Packham, Now TV

29 Apr 2013

Position: social media manager, NOW TV (BSkyB) Date of Birth: 28/02/1990 View Alex ...

Fisherman's Friend to kick off social media drive

26 Apr 2013 | by John Reynolds

Fisherman's Friend is making its first dedicated push into social media, as it aims to build...The menthol lozenge brand has appointed social media agency Yomego, following a two-round pitch ...

Social media campaigns need 'objectives', warns Twitter executive

25 Apr 2013 | by John Reynolds

Brands must not view running social media campaigns as "exciting" and "cool", but rather as a...Bruce Daisley, UK sales director at Twitter, believes that in the past, too many social media ...

Pizza Hut enables Xbox users to order pizza mid-game

23 Apr 2013 | by John Reynolds

period to 23 September 2012. Rival such as Papa John s have also invested heavily in social media and ...

Premier Foods to 'unashamedly' stick with TV advertising

23 Apr 2013 | by John Reynolds

traditional advertising." However, he added that, "at the edges, we are dialling up social media advertising ...

Walkers appoints Tropicana's Peter Charles as marketing director

22 Apr 2013 | by John Reynolds

. In March, Walkers launched a TV and social media campaign, showcasing its switch to British-sourced ...

Twitter does drive sales says Deloitte study

19 Apr 2013 | by Gordon MacMillan

The big question for many brands when it comes to social media is how does it affect the bottom...connecting their social media strategy to live events such as sporting events and TV shows. For EA, it ...

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