Brands tackle the content conundrum
03 Dec 2012 | by Stuart Derrick
The growth of mobile and social media has made the issue of producing always-on content more
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Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
, which we are using social media for. Jon Lambert, group marketing director, Nestle : We've built our ...
Set the agenda. Mobilise the business
03 Dec 2012 | by Neil Henderson, St Luke's
social media agenda is being driven by live Facebook shows - showcasing new launches - resulting in ...
Media starts to catch up with the changing consumer
16 Oct 2012
breaking down. A lot of this is driven by social media, says Dan Hagen, head of planning at Carat ...
The Death of the Demographic: Pete Markey
16 Oct 2012
making friends and contacts? Less and less so. Social media is breaking down many of the standard ...
PR Essays: Nexus Communications - Listen and learn
09 Oct 2012 | by Richard Medley, managing director of Nexus Communications
the prime influencers on their new-product-buying habits (way ahead of faux friends on social media ...
Warning: there really is no such thing as a free lunch
23 Jul 2012 | by Roger Sant, Maritz Research Europe
significant advantages of social media over surveys. SMI provides the ability to identify emerging trends ...
Greater Insight Roundtable: Diving deeper for real pearls of wisdom
23 Jul 2012 | by Jane Bainbridge
Market research in today's climate is a complex business. The internet and rise of social media ...
The Social Monitor: Banking on a closer connection
11 Jul 2012
Banks have been slower to embrace social media than other sectors, but the recent problems at...across social media. The news was carried and retweeted from influential accounts such as @cnnbrk ...
Experiential Essays: Introduction
13 Jun 2012 | by Philip Smith, Head of content solutions, Marketing and Event
make and amplify those connections more than ever before. Social media is not the new face-to-face, but ...
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