Toyota swaps T4 sponsorship for Vevo ad deal
03 May 2013 | by Chloe Smith
hashtag during their social media conversations. Lisa Fielden, Toyota s brand and digital manager, said ...
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Yahoo unveils complete overhaul of Flickr
21 May 2013 | by Gordon MacMillan
social media. Today Flickr has around 89 million users and more than eight billion images have been ...
Twitter does drive sales says Deloitte study
19 Apr 2013 | by Gordon MacMillan
The big question for many brands when it comes to social media is how does it affect the bottom...connecting their social media strategy to live events such as sporting events and TV shows. For EA, it ...
ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
UK The answer is plain Social Media Marketing Wrigley - Now that's original ...
Why brands should embrace honesty
13 Mar 2013 | by Nicola Kemp
social media demands a new level of immediacy and humanity in communications and many chief executives ...
Unilever's Keith Weed: four steps to connecting with a mobile world
26 Feb 2013 | by Keith Weed, chief marketing officer, Unilever
biggest enabler of social media, as your handset is rarely more than a metre away. More than half of all ...
PlayStation 4 invests in social media to win new generation of gamers
21 Feb 2013 | by Ben Bold
elements of gaming already found in social media like YouTube. "But it raises the question if it will ...
Nine rules of engagement in the social validation economy
06 Feb 2013 | by Nicola Kemp
social media means that the traditional trappings of success are no longer enough. Where once consumers ...
Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
, which we are using social media for. Jon Lambert, group marketing director, Nestle : We've built our ...
Review of the Year: Top Media Brands in 2012
18 Dec 2012 | by Nicola Kemp
would be complete without mentioning the phenomenal power of social media. The words 'four more years ...
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