What marketers can learn from Generation Y
23 May 2013 | by Tokunbo Ajasa-Oluwa
magazine) those born between 1980 and 1994 who have grown up on a diet of technology, social media ...
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Twitter launches TV ad targeting system
24 May 2013 | by Gordon MacMillan
. TV ad targeting on Twitter will integrate TV campaigns with activity on social media giving ads ...
Social Brands 100: how brands have become more adept at using social media
23 May 2013 | by Gordon MacMillan
In 2012, brands became more adept at using social media and have achieved far greater levels of...715. The increase illustrates not only that more brands are engaged in social media, but also that ...
Yahoo unveils complete overhaul of Flickr
21 May 2013 | by Gordon MacMillan
social media. Today Flickr has around 89 million users and more than eight billion images have been ...
Nike campaign asks fans to put country before football club
20 May 2013 | by John Reynolds
Nike is to weigh into football's club-versus-country debate with a new social media campaign called...primarily through social media, as Nike looks to encourage fans to stress pride in wearing the England ...
Yahoo agrees to pay in excess of $1bn for Tumblr
20 May 2013 | by Gordon MacMillan
struggling internet business. The deal will also give it a foothold in the social media world and access ...
Brands need to be more original on Instagram
20 May 2013 | by Richard Alford, managing director, M&C Saatchi
In what must be one of the least surprising developments in recent social media history ...
Marketing Leader of the Year: The candidates - Justin Cooke
17 May 2013
never been done before, and the 'shoot the show button', which is a social media phenomenon. I love it ...
Tesco triumphant in top five 'socially devoted' brands poll
16 May 2013 | by Gemma Charles
of utilising social media, and Twitter in particular, to relate to their customers and address their ...
How UEFA has looked to grow its Europa League brand
15 May 2013 | by John Reynolds
launched our digital campaign which will drive fan engagement through creating a new social media presence ...
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