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Combining ads, digital and PR is what brands demand

and social media require brands to listen, and respond, to consumers in real time It is no longer ...

Arena wins £15m pan-European Betfair business

million in the UK. The account does not include SEO and social media activity, which used to be handled ...

Jaguar readies global campaign for F-Type launch

, mobile, social media and experiential work, are being shown across EMEA, the Americas and Asia Pacific ...

RB-owned Scholl hires LBi for global web revamp

social media activity and online PR, run from each individual market. They will leverage Scholl s 100 ...

Nature Valley awards integrated business to start-up

specialises in brand activation, sales promotion, shopper marketing, experiential and social media campaigns ...

McLaren launches new Twitter handle at Spanish Grand Prix

growing popularity on social media in the past 12 months. The number of followers on Vodafone McLaren ...

BT and Gareth Bale tackle Sky Sports in TV spot

Django Django. The spot will be supported with outdoor ads and large investment in social media ...

Is Blippar TV more than a gimmick?

watch TV with half an eye on social media via their smartphones and tablets. It s not beyond the bounds ...

Radio renaissance

significant driver of activity on social media. Simon Redican (pictured), the RAB s managing director ...

LMFM hires Newsjacking author Jon Burkhart

. Burkhart was social media director at Iris between 2009 and 2012. He previously worked in various roles ...

 

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