Media Perspective: Brands pour on to Twitter as it enters the mainstream
06 Feb 2009 | by Russell Davies, russell@russelldavies.com
Twitter is, in many ways, the most self-indulgently pointless of social media tools. It's a 140 ...
cover digital strategy, buying and social media across Sony's range of electronics products. These ...
Twitter is, in many ways, the most self-indulgently pointless of social media tools. It's a 140 ...
, spans social media, mobile, web-based games and a blog. As well as playing the online games and ...
. It is difficult to bucket social media into a single category. Companies such as Facebook, YouTube ...
Social media are desperately important, as we all know. In a way, what we are doing with viral
for all this social media gubbins. Would the bright sparks of advertising and media be up for ...
The social media market is exploding, but are agencies - the majority of which 'aren't getting it...recognise it as the moment social media first showed its true power. Obama's campaign worked because, in ...
aggregators. So why pay twice? Social media will be interrogated by more advertisers. Facebook will need to ...
platforms - from social media to IPTV - and the development of an integrated sales team. Brand advocacy ...
digital will have the biggest impact on global brands over the next 12-24 months? Fiandaca: Social media ...