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John Lewis technology sales surge 29%

12 Nov 2012 | by Daniel Farey-Jones

, marketing director at John Lewis, said: "It is clear from the incredible reaction in the social media that ...

Brand Barometer: Social media performance of Tetley

09 Nov 2012 | by Staff

A look at the performance of Tetley in social media over the past four months.

How truthfulness influences voting and purchase decisions

05 Nov 2012 | by Rodney Collins

technology and social media have for politics are enduring. Citizens and consumers across the world are aware ...

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

handful of events that are truly global. Its tracking of social media activity revealed that while ...

Brand Barometer: Social media performance of Kenco

02 Nov 2012 | by Staff

A look at the performance of Kenco in social media over the past four months.

Paul Evans on launching Xbox's Kinect Star Wars game

31 Oct 2012 | by Arif Durrani

relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM...activity is that when it comes to harnessing social media and mobile, it is difficult to beat the power of ...

Brand Barometer: Social media performance of Visa

26 Oct 2012 | by Staff

A look at the performance of Visa in social media over the past four months.

Brand Barometer: Social media performance of Burberry

26 Oct 2012 | by Staff

A look at the performance of Burberry in social media over the past four months.

Public places higher value in transparency than brand appeal, research reveals

25 Oct 2012 | by John Owens

accessible on social media 24 hours a day, seven days a week. Scott Wilson, Cohn Wolfe UK CEO, said: 'In ...

Sam Howroyd: The European elite and consumer confidence in emerging markets

22 Oct 2012 | by Sam Howroyd

out among 800 European execs and covering their use of mobile devices, social media and apps, the ...

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