Think BR: Jeans, cornflakes, Christmas and Postar
19 Nov 2012 | by David McEvoy
social media strategies especially amongst smartphone carrying Yummies. Audience at the heart and outdoor ...
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Bridging the loyalty chasm
17 Dec 2012 | by Stuart Evans
to consumers in determining their loyalty. The ability to interact with a brand via social media ...
Think BR: The importance of entertainment in talking to families
06 Aug 2012 | by Bobi Carley
brands grow. Despite the rapidly expanding reach of social media, our research showed that almost 90 ...
Brand barometer: Social media performance of Santander
13 Jul 2012 | by Gemma Charles
A look at the performance of Santander in social media over the past four months
Arif Durrani: Facebook ads still have much to prove
14 Jun 2012 | by Arif Durrani
period. But for any marketer seeking to justify social media spend, the study will not be enough in ...
Arif Durrani: Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
simply, social media. The birth and unprecedented uptake of the likes of Facebook, Twitter and YouTube ...
Brand barometer: Social media performance of Starbucks
09 Mar 2012 | by Gemma Charles, Public Affairs Editor, Marketing
A look at the performance of Starbucks in social media over the past four months....technology, this is an important introduction that underlines Starbucks' understanding of social media ...
Think BR: What predictions would Socrates have for radio?
10 Jan 2012 | by Robbie McIntosh
, Freeview, online, social media and mobile, making them a fantastic barometer for analysing the way in ...
Think BR: Supermarket shoppers get emotional this Christmas
15 Dec 2011 | by Stewart Easterbrook
effect of societal changes - including the economy, new technologies and social media - on supermarket ...
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