Search results for "Social Media"

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Direct Agency of the Year: OgilvyOne

13 Dec 2012

small-budget projects can be hugely successful with the right creative use of digital and social media. Results ...

Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

happening via mobile than any other device, social media is a powerful way to encourage comment and sharing ...

#aoty12: Direct Agency of the Year - Best of the Rest

11 Dec 2012 | by Matthew Chapman

eCRM with social media. Notable work included a new Rolls-Royce Motor Cars website, which brought a ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

competition. Fagan takes a blase approach to negative sentiment on social media because she believes the ...

OgilvyOne sweeps board at DMA Awards

05 Dec 2012 | by Daniel Farey-Jones

paid for Kern Sohn OgilvyOne UK Best use of social media for brand building Kern ...

Think BR: When acronyms get in the way of valuable relationships

23 Nov 2012 | by Oliver Spalding

representative. In social media, we see the growth of customer care and C2C communities. Low-cost airline AirAsia ...

Power 100 Next Generation: Tomas Walker, acquisition communications and customer experience manager, EDF

13 Nov 2012 | by Suzy Bashford

activity and the campaign performed far beyond expectations, particularly with regard to the social media ...

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

handful of events that are truly global. Its tracking of social media activity revealed that while ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

mainstream media. One no longer needs to be on, or participating directly in, social media to be connected to ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

audience through social media carries more kudos. Innocent teamed up with Disney's Club Penguin for ...

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