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#aoty12: Direct Agency of the Year - Best of the Rest

eCRM with social media. Notable work included a new Rolls-Royce Motor Cars website, which brought a ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

competition. Fagan takes a blase approach to negative sentiment on social media because she believes the ...

OgilvyOne sweeps board at DMA Awards

paid for Kern Sohn OgilvyOne UK Best use of social media for brand building Kern ...

Think BR: When acronyms get in the way of valuable relationships

representative. In social media, we see the growth of customer care and C2C communities. Low-cost airline AirAsia ...

Power 100 Next Generation: Tomas Walker, acquisition communications and customer experience manager, EDF

activity and the campaign performed far beyond expectations, particularly with regard to the social media ...

Sam Howroyd: Behind the rise in FMCG online spend

handful of events that are truly global. Its tracking of social media activity revealed that while ...

The Obama vs Romney marketing face-off: brand lessons from the US election

mainstream media. One no longer needs to be on, or participating directly in, social media to be connected to ...

Sales promotion: beyond the zero-sum game of deep price cuts

audience through social media carries more kudos. Innocent teamed up with Disney's Club Penguin for ...

TMW recruits MPG data strategy head

ideal candidate for this new role. "With social media increasingly affecting the way we use and ...

BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief

: "We have been looking at a product that attempts to take all [of our conversations] in social media ...

 

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