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Sector Analysis: Magazines

"sticky" online and getting under the skin of social media, so they can move away from the sheer noise of ...

Twinings to build on Gets You Back To You campaign

spot, supplemented with an extensive social media presence, created by AMV BBDO....next instalment will be equally, if not even more positively, received." Social media activity ...

Historic Twitter data opens to brands

Twitter data for social media monitoring services, and has business intelligence and CRM applications ...

Under-fire Wonga.com on hunt for agency ahead of consumer drive

sponsors Blackpool FC is also thought to be seeking an agency with social media skills. The news comes ...

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

charge Driven by the rapid advances in social media, the individual citizen feels empowered to take ...

John Lewis' Craig Inglis on how to build on 'that' Christmas ad

campaigns under his belt that have gone viral on social media, has that changed? 'The question is more ...

Brands must meet the retail challenge

in the individual; and togetherness, driven by social media. 'Brands that help bring people together ...

Brands sought for £10m Olympic museum

with the 2012 games . The Games are expected to become the biggest social media event in history ...

Planning for synergy: Harnessing the power of multi-platform media

web and mobile. New ways for consumers to interact are offered via social media and tablets. These ...

Financial Times' Tom Glover moves to wider digital role at Pearson

and head of corporate communications Luke Swanson, will also be looking at the use of social media ...

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