Think BR: How to score with the fans
19 Dec 2012 | by Edgar Kuipers
, with little or any on amplification. Even with the opportunities presented by social media, 99% of ...
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Marketers at risk of turning consumers into brand blockers
24 Dec 2012 | by Kieran Kilmartin
New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ...
Think BR: Transparency is vital when it comes to personalised pricing
19 Dec 2012 | by Simon Robinson
channel for personalisation The advent of social media is giving brands another channel to collect ...
Think BR: Personally speaking
18 Dec 2012 | by Paul Porter
, data-driven personalisation has been centred on email, online and couponing, but social media activity coupled ...
Five key lessons on selling the baby
18 Dec 2012 | by Gary Stolkin
specialist shops that deliver web, mobile and app development, social media activity and search marketing ...
The new power of television
17 Dec 2012 | by Sarah Ivey
Social media is breathing new life into television, writes Sarah Ivey, EVP, communication planning...not looked so healthy for decades. And it is all down to social media - the very thing that many ...
Bridging the loyalty chasm
17 Dec 2012 | by Stuart Evans
to consumers in determining their loyalty. The ability to interact with a brand via social media ...
Think BR: Building reputational capital
17 Dec 2012 | by Nathalie Nahai
The story of Domino's Pizza Domino s Pizza actively monitors social media channels to track ...
Think BR: What value is your sponsorship really giving you?
14 Dec 2012 | by Rupert Pratt
the event, media reach, rating of event, website visits, social media activity, PR impact, etc ...
Think BR: How mobile CRM connects brands with the always on consumer
12 Dec 2012 | by Gavin Wheeler
happening via mobile than any other device, social media is a powerful way to encourage comment and sharing ...
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