to remove filtersDr Pepper moves into social media in latest 'What's the worst?' burst
31 Mar 2010 | by Joe Thomas
LONDON - Coca-Cola is taking its Dr Pepper brand into social media, using its "What's the worst
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Sony Ericsson women's tennis tour launches social media site
31 Mar 2010 | by Sara Kimberley
LONDON - The Sony Ericsson WTA Tour is launching a social media site which aggregates Facebook and...and images that the players attach to their social media updates through channels such as YouTube and ...
BR Video: BA stays in public favour despite strikes
31 Mar 2010 | by Daniel Farey-Jones
the company has used press advertising and social media extensively to put out information and its ...
Alan Mitchell on Branding: Look behind the message
31 Mar 2010 | by Alan Mitchell
LONDON - Nestle's rude awakening to the reality of social media shows marketers must adjust their
Brand Health Check: French Connection
31 Mar 2010 | by Jeremy Lee
authenticity is to use social media. A community dedicated to non-flashy clothes that don't fall apart neatly ...
Social media measurement: the experts at work
30 Mar 2010 | by Cathy Wallace
Standard measurements apply to print/broadcast media but not to social media. Cathy Wallace asks.... But a new subject for debate has reared its head, with the rise of social media. Suddenly, the ...
Ian Monk: Applaud Murdoch for online venture
30 Mar 2010 | by Ian Monk
between the values of our clients' brands and those of major media. Blogging and social media have ...
ITV creates social media platform for top shows
30 Mar 2010 | by Sara Kimberley
LONDON - ITV has created a social media platform to encourage viewers to interact with some of its..., aggregating their comments and discussions via Facebook and Twitter for the first time. ITV.com social media ...
Glue overhauls Magners' digital presence
30 Mar 2010 | by Matt Williams
The agency has launched a new digital campaign, which includes social media elements and a ...
British Airways' pre-emptive strike
30 Mar 2010 | by Sara Kimberley
announced. Social media reaches 77% of the online population and sites such as Facebook and Twitter are ...
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