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PRCA Technology PR Group survey finds digital bites into budgets

09 Dec 2009 | by Arun Sudhaman

was also interesting to see how much of the marketing spend is now on digital and social media,' added ...

Danny Rogers: Cautious optimism for a prosperous 2010

09 Dec 2009 | by Danny Rogers

more cost effective than advertising, and because of the huge interest in influencing social media ...

Mumsnet site proves the power of mums

09 Dec 2009 | by Gemma O'Reilly

.' Political social media expert David Prescott, MD at Game Changer, adds: 'Any politician who turns down ...

Royal Opera House puts free content on iTunes

08 Dec 2009 | by Staff

success that the Royal Opera House has had extending its brand into social media. It has attracted more ...

ActionAid appoints retained social media agency

08 Dec 2009 | by Staff

social media agency....currently talk about hunger-related issues in social media, before developing specific campaigns. The ...

Labour to step up online campaigns

08 Dec 2009 | by Gemma Charles

campaigns spokeswoman, charged with improving the party's use of social media sites. She is now more widely ...

Dell sales via Twitter leap more than 100% to $6.5m

08 Dec 2009 | by Gordon MacMillan

Dell's social media operation. Thousands of ideas come to Dell via this site from users suggesting ...

Watch your tweets: marketers must segregate the personal and professional in social media

08 Dec 2009 | by Nicola Clark

it was a clear violation of the company's social media policy. King accepted the apology, and the ...

Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool

08 Dec 2009 | by Alan Mitchell

for marketing communications. The second level is voice. Consumers' ability to use online social ...

Daniele Fiandaca to leave Profero

08 Dec 2009 | by Ian Darby

Hive, its global social media team. Fiandaca, 37, said that he has held discussions about new roles in ...

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