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Profile: Shaun Williams, director of corporate affairs, Guardian Newspapers Limited

the challenges posed by social media, Williams says, affirm his belief that organisations - and their ...

A bluffers guide to social media?

Are you clear on exactly what social media is? Antony Mayfield, head of content and social media at...Social media, which includes blogs, wikis, MySpace and YouTube , is not just a new set of media ...

PR colleges ill-prepared for new-media explosion

that web 2.0 poses for the profession. Industry forecasts show that marketing spend on ‘social media ...

Letter - Blogging has already changed our world...

The fact is that blogging and social media have already changed the influence model. Just ask ...

Cheese factory starts blog to preserve its origins

new social media platforms such as the web to ensure that our clients get best the possible exposure ...

Govt's YouTube debut draws ire

The Government's attempt to harness social media via video clip website YouTube has met with a

News Analysis: Should employees be free to blog?

employees talking to the media, which could be refreshed to include new social media. Internal ...

How to entertain a target audience

online budgets are going on social media such as MySpace, 5% on online video such as YouTube, 4% on ...

Global Report Cards

. Financial performance: N/A Practice areas: Two new practices - one that focuses on 'social media ...

Lewis makes foray into India

have assigned marketing spend to ‘social media' campaigns, such as viral marketing, for 2006. This ...

 

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