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Social Brands 100: how brands have become more adept at using social media

23 May 2013 | by Gordon MacMillan

In 2012, brands became more adept at using social media and have achieved far greater levels of...715. The increase illustrates not only that more brands are engaged in social media, but also that ...

Teens take a different view of social media

22 May 2013 | by Gordon MacMillan

, despite their differences Facebook and Twitter are often grouped together as "social media sites" or ...

Cancer Research UK hunts for social media support

09 May 2013 | by John Owens

Cancer Research UK has sent out an RFI for agencies to assist with its social media operation....outreach. Nicola Dodd, head of PR and social media at Cancer Research UK, emphasised the importance of ...

What would you do if your social media account was hacked?

08 May 2013 | by Rachel Barnes

Marketing, in collaboration with social media agency Jam, set an exam for marketers and agencies to...1. You run social media for Burger King. You ve just reclaimed your account from the hackers ...

Work Club wins Adidas social media account

29 Apr 2013 | by James Swift

Work Club has won Adidas UK's social media business following a competitive pitch....Work Club will be tasked with creating content across social media for the sportswear brand, which ...

Fisherman's Friend to kick off social media drive

26 Apr 2013 | by John Reynolds

Fisherman's Friend is making its first dedicated push into social media, as it aims to build...The menthol lozenge brand has appointed social media agency Yomego, following a two-round pitch ...

Social media campaigns need 'objectives', warns Twitter executive

25 Apr 2013 | by John Reynolds

Brands must not view running social media campaigns as "exciting" and "cool", but rather as a...Bruce Daisley, UK sales director at Twitter, believes that in the past, too many social media ...

Twitter, Reddit and social media journalism in Boston

24 Apr 2013 | by Gordon MacMillan

There have already been so many pieces written about the Boston bombings and the role that social...We have seen social media play a number of parts, some of which I wrote about here last week, but ...

London Fire Brigade credits social media with cutting fires

23 Apr 2013 | by Staff

Young professionals are having two fewer fires a week on the back of the social media efforts of...The brigade has been using social media to share vital fire safety advice with the public, and ...

The Outnet hires We Are Social for social media

22 Apr 2013 | by Louise Ridley

We Are Social, the social media agency, has won the global social media account for The Outnet, the...We Are Social will work on social media strategy and execution for the brand out of its New York ...

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