Search results for "Social Media"

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Five routes to social media success

28 Dec 2011 | by Andrew McCormick

executives of the leading social media owners - Facebook, Twitter, LinkedIn and YouTube - to nominate the ...

Social Media: The value of a Like

27 Dec 2011 | by Adam Woods

evidently a portent of the search for numerical meaning in social media. And the same difficulty pertains ...

Special Report: Social media - battle of the brands

26 Dec 2011 | by Kim Benjamin

their approach to customer service via social media? Kim Benjamin compares their activity....Gone are the days when social media was all about marketing through Twitter and Facebook. Brands ...

Think BR: Planning your campaign with social media

22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley

explosion in social media usage means that word of mouth is now broadcast much further than over the garden ...

Think BR: Luxury brands and the social media dilemma

20 Dec 2011 | by Jane Simmonds

Luxury brands using social media have to walk the tightrope between accessibility and exclusivity...celebrities have embraced social media, the luxury brands have had to respond, but for these companies their ...

Story Worldwide produce content based social media campaign for WGN America

19 Dec 2011

WGN America, a cable TV network in Chicago, needed to boost ratings and drive ad revenues. They came to us to see if we could help them promote a specific syndicated comedy show, "How I Met Your Mother." Ad spots wouldn't work - they could have given them away on their own network. They needed new...

Heineken to ramp up social media for Bulmers and Jacques

14 Dec 2011 | by Sarah Shearman

Heineken is ramping up its social media activity for its Bulmers and Jacques fruit cider brands, to...about the brands on social media platforms such as Facebook and Twitter. Gareth Turner, senior brand ...

Staples readies pan-European social media push

12 Dec 2011 | by Matthew Chapman

Office product retailer Staples has appointed Immediate Future to advise on social media strategy...In order to launch the social media drive, the retailer has appointed the social media consultancy ...

Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship

08 Dec 2011

Kalotis explains how social media means his team can communicate with consumers in real time and ...

Trend Report: How do media owners monetise social media?

06 Dec 2011 | by Mike Fletcher

As media owners seek to monetise their social media strategies, Mike Fletcher looks at what the...interact with social media, but also taps into the way social media users currently watch television. On ...

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