Brand barometer: Social media performance of Dove Men+Care
22 Feb 2013
A look at the performance of Dove Men+Care in social media over the past four months.
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Social media spend by marketers set to skyrocket
27 Feb 2013 | by Gordon MacMillan
Social media spending as a percentage of marketing budgets will more than double over the next five...Chief marketing officers say they are currently spending 8.4% of their budgets on social media and ...
PlayStation 4 invests in social media to win new generation of gamers
21 Feb 2013 | by Ben Bold
elements of gaming already found in social media like YouTube. "But it raises the question if it will ...
Brand barometer: Social media performance of Asda
13 Feb 2013 | by Staff
A look at the performance of Asda in social media over the past four months.
Nokia recruits City analysts to 'understand opportunity' of social media
12 Feb 2013 | by Ben Bold
Craig Hepburn, global director of digital and social media at Nokia, told Marketing s Social ...
Brand barometer: Social media performance of Nintendo
08 Feb 2013 | by Staff
A look at the performance of Nintendo in social media over the past four months.
Experiments to evaluation: social media gets serious
08 Feb 2013 | by Claire Beale
seen to use social media is no longer an objective for marketers, nor even their agency partners. As ...
Social Brands: Lego forces management to sit social media exams
07 Feb 2013 | by Ben Bold
Danish toy giant Lego Group actively encourages all its senior management to sit exams about social...Silberbauer, Lego's director of social media, said that "everyone in a company needs to get what it is to be ...
Brazil is revealed as the Social Media Capital of the world
06 Feb 2013 | by Staff
It is fast becoming apparent to many social media companies that Brazil is a hotspot and with
PRWeek TV: Social media and FTSE 100 firms
05 Feb 2013 | by Lynsey Barber
FTSE 100 firms' use of social media is more important for reputation, consumer relationships and...Talking to PRWeek TV, Alex Pearmain, director at Brands2Life and former head of social media at O2 ...
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