to remove filtersProving social media's ROI
19 Jan 2011 | by Sarah Shearman
, for many, made an ROI case for social media. The sports-car brand is ahead of the curve when it ...
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Who owns social media?
03 Feb 2011 | by Cathy Bussey
An increasing proportion of marketing budgets is being set aside for digital and social media work....social media have become such a vital part of the marketing mix. Traditional PR and above-the-line ...
Understanding social media curators
13 Jul 2011 | by Emily Hunt and Richard Bussy
Some social media campaigns don t look great on paper and accordingly don t reach a public ...
PR and HR: Social media
17 Feb 2011 | by David Woods
Marketing chiefs do not always rate the role of PR in owning social media within their organisation
Iris unveils social media offshoot
19 May 2011 | by Sara Kimberley
Iris has launched a social media content division called Urgent Genius, which will create real-time...integrated and standalone social media strategies, campaign seeding, consumer feedback management and online ...
Eurostar launches social media campaign
28 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
Eurostar, the high-speed rail service, has launched a social media campaign called "What's your...will win free Eurostar travel for a year. Daniela Glynn-Jones, social media and CRM manager ...
Focus: Who owns social media?
25 Feb 2011
In a follow-up to PRWeek's investigation into how social media expertise is split between PR
Greenlight appoints director of social media
14 Jun 2011 | by Daniel Farey-Jones
Search agency Greenlight has bolstered its social media credentials with the appointment of Anna...Greenlight has grown the number of clients using its social media optimisation services, and O ...
Power players of social media: Digital
23 Feb 2011
Who is driving the growth of social media in the digital sector?...Hugh Burrows, planning director,Que Pasa Communications Best social media work ...
Power players of social media: PR
24 Feb 2011 | by Joe Lepper
Who is driving the growth of social media in the PR sector?...Eb Adeyeri, digital PR director, Lewis PR Best social media work Adeyeri ...
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