SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
for. Michelle Klein, vice-president, Smirnoff global marketing, communications and digital, at Diageo ...
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ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
with real creative flair,' he said. Gladman, the co-creator of the Smirnoff 'Nightlife exchange ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
each region, Diageo's activity is in line with the size of our business," he adds. Smirnoff, Captain ...
Brand Health Check: Baileys
01 Mar 2012 | by Gemma Charles
, such as Smirnoff Red and Captain Morgan - another factor that does not bode well for Baileys. So ...
Think BR: The fear of missing out
23 Feb 2012 | by Dom Robertson
approach one step further. Smirnoff plays on FOMO by creating original events and then ensures it's the ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
Russian one (Smirnoff), the creative one (Absolut), the cheap-but-does-the-job one (supermarket own brand ...
Brand barometer: Social media performance of Smirnoff
17 Feb 2012 | by Gemma Charles
A look at the performance of Smirnoff in social media over the past four months....NOVEMBER Smirnoff's Nightlife Exchange Project took place, as 50 countries 'swapped nights ...
Madonna video to premiere on Clear Channel screens in world capitals
03 Feb 2012 | by Maisie McCabe
that features Smirnoff vodka as the drink of choice, in a product placement deal with Diageo ...
Smirnoff to feature in Madonna video
02 Feb 2012 | by Gemma Charles
feature Smirnoff vodka in the video for her new single 'Give Me All Your Luvin'....The video for the single, the debut from her forthcoming album 'MDNA', will feature Smirnoff vodka ...
Experiential Agency of the Year: TRO
13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
the Smirnoff Nightlife Exchange Project, and demonstrated with its work for Captain Morgan's Spiced ...
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