BBC hires former Diageo marketer Philip Almond
11 Jun 2012 | by Maisie McCabe
global marketing for Diageo s Smirnoff vodka brand between 2003 and 2005. Prior to first joining Diageo ...
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Experiential Essays: Blazinstar Experiential - Integration is key
13 Jun 2012
approach for some time include Red Bull, Smirnoff, Nike and T-Mobile. To secure the lifetime value of ...
The week
01 Jun 2012
Smirnoff has retained Splendid for its £1m account after a pitch that included GolinHarris
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
media. 'When I was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps ...
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
music was plain to see. Music and brands: Old school vs new wave Case Study: Smirnoff and ...
Smirnoff £1m global consumer brief up for grabs
26 Apr 2012 | by Hannah Crown
Smirnoff is understood to be inviting agencies to pitch for a global consumer brief thought to be..., Splendid developed the Smirnoff Nightlife Exchange Project in 50 countries, which won the backing of ...
The Marketing Society Marketer of the Year 2012
24 Apr 2012 | by Nicola Clark
Smirnoff vodka and rum portfolios in three years. In a tough market, he has rejuvenated his brands and ...
Smirnoff launches Madonna MDNA Nightlife UK campaign
10 Apr 2012 | by Sarah Shearman
Smirnoff is rolling out the next stage in its partnership with Madonna in the UK, with a limited...see her in concert. Smirnoff announced that a remixed Nightlife Edition of MDNA album would be ...
School Reports 2012: Profero
02 Apr 2012
) Total accounts at year end 20 Accounts won 8 (biggest: Smirnoff) Accounts lost ...
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