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ANALYSIS: Is this a proper relationship or just a fling? Businesses and brands want to have a relationship with their customers, but do customers want one with them? Jeremy Braune says a survey of 1000 customers shows the answer depends on the approach yo
28 Oct 1999 | by JEREMY BRAUNE, principal consultant at
brands, a smart TV campaign can be very effective in setting the tone and there is little else that ...
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