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Think BR: When acronyms get in the way of valuable relationships

are location-based, payment and physical behaviours to design for now. Four-screen strategies (smart ...

ANALYSIS: Is this a proper relationship or just a fling? Businesses and brands want to have a relationship with their customers, but do customers want one with them? Jeremy Braune says a survey of 1000 customers shows the answer depends on the approach yo

brands, a smart TV campaign can be very effective in setting the tone and there is little else that ...

 

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