04 Sep 1998
| by NICK PURDOM
As a sporting spectacle, World Cup 98 was a resounding success, but
the insatiable hunger for tickets meant that the event, once again,
produced all the wrong kind of headlines for the corporate hospitality
21 Aug 1998
| by MICHAEL LEAPMAN
Burson-Marsteller has expanded its network of international
affiliates into Turkey, through a deal with 44-strong privately-owned
agency Capitol, B-M s only Turkish representative. No shares have been
exchanged, however, Aytul Gulcelik, Capitol general manager, said that
such a deal may eventually take...
21 May 1998
| by RICHARD THOMPSON
generalist agencies are making a determined
bid for a slice of this business. And the scramble for any PR ...
15 May 1998
| by MARY COWLETT
marcoms offer is that each marketing discipline is not fighting for a
larger slice of the cake ...
06 Mar 1998
| by HILARY FREEMAN
A bigger slice of the promotional cake will be spent on pharmacists ...
20 Feb 1998
| by JULIETTE GARSIDE
Apple France is seeking a corporate and product PR agency for the
French market after being dropped by its incumbent Self Image. Neither
party would give an official reason for ending the contract. The move
coincides with, but is unrelated to, Apple appointing Bite
Communications to advise on European...