As a sporting spectacle, World Cup 98 was a resounding success, but the insatiable hunger for tickets meant that the event, once again, produced all the wrong kind of headlines for the corporate hospitality industry.
Burson-Marsteller has expanded its network of international affiliates into Turkey, through a deal with 44-strong privately-owned agency Capitol, B-M s only Turkish representative. No shares have been exchanged, however, Aytul Gulcelik, Capitol general manager, said that such a deal may eventually take...
generalist agencies are making a determined bid for a slice of this business. And the scramble for any PR ...
integrated marcoms offer is that each marketing discipline is not fighting for a larger slice of the cake ...
new media market. A bigger slice of the promotional cake will be spent on pharmacists ...
Apple France is seeking a corporate and product PR agency for the French market after being dropped by its incumbent Self Image. Neither party would give an official reason for ending the contract. The move coincides with, but is unrelated to, Apple appointing Bite Communications to advise on European...
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