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THE END OF THE END LINE - Remember those classic endlines of the 70s, like ’refreshes the parts’ and ’Schhh. You know who’? These days, veterans tell Harriet Green, the endline carries little weight with marketers and creat
12 Jun 1998 | by HARRIET GREEN
rhymed. So they came up with scream for cream or slam in the lamb . But that didn t work, because ...
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