Rivals slam C4's sales plans
05 Feb 2009 | by Ian Darby
LONDON - Commercial broadcasters have hit out at Channel 4 for pitching for contracts to sell space for other TV companies.
Commercial broadcasters have hit out at Channel 4 for pitching for contracts to sell space for other TV companies.
LONDON - Commercial broadcasters have hit out at Channel 4 for pitching for contracts to sell space for other TV companies.
A £6 million government campaign to encourage people to save energy and cut bills has been attacked as "a drop in the ocean" compared with the huge advertising budgets of the energy companies.
Fiat has apologised to the Chinese government for a TV commercial that features scenes of Tibet and the movie actor Richard Gere, an outspoken critic of China's crackdown on political freedoms in the country.
The BBC has been criticised by its commercial rivals after a review by the BBC Trust revealed that the corporation had overspent on its online budget by nearly £36 million last year. The BBC's digital operations cost £110 million, nearly 50 per cent more than the £74 million it had planned to spend.
Europe's publishing industry has hit back at European Union legislation forcing car advertisers to carry information on CO2 levels in all TV, radio and online ads.
The Government is not doing enough to smooth the process of digital switchover, according to media agency chiefs.
The food industry is expected to get "one last chance" to scrap advertising for unhealthy products aimed at children, after a scathing report by MPs accused it of "cynical exploitation" of their "pester power".
LONDON - The food industry is expected to get 'one last chance' to scrap advertising for unhealthy products aimed at children, after a scathing report by MPs accused it of 'cynical exploitation' of their 'pester power'.
Grand Slam: not a documentary about the national rugby team, not a children's show about a WWF ...