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Virgin Media and Sky step up rivalry with 'reasons to switch' campaigns

LONDON - Virgin Media and Sky have gone head-to-head with 'reasons to switch' campaigns....subscribers from their rivals with press and direct mail campaigns. Sky promotes its services with the ...

Breakthrough Breast Cancer calls in PHA Media for fundraising effort

Cancer's head of PR Nina Kapur. The charity said it chose a sky- dive as it most closely emulates the ...

Art in the dark

The Moon on London's Primrose Hill. The stunt was to promote Sky Arts' screening of Pulse: Dark Side

Media Week Awards: MEC wins UK agency of the year

Sky Media: Green Button Advertising Collaboration Mirror Group Newspapers and MediaVest: John Smith ...

Virgin Media reduces net loss to £60m

results last week from its rival Sky , which added 94,000 subscribers during the third quarter and ...

Broadcasters want faster implementation of Ofcom's BSkyB rules

Earlier this year, Ofcom unveiled plans to force BSkyB to make channels such as Sky Sports and Sky ...

Sky, WSJ and Times team up for Investec campaign

0 The activity, which breaks today (28 October), runs across Times Online, Sky's online ...

Xbox to take over ad break during ITV's The X Factor

with BSkyB, which enables users to receive Sky TV channels via Sky Player through the Xbox 360. The ...

Meteorite stunt backfires on Swedish telecoms firm

attention away from Latvia's economic crisis and toward something else more interesting", Sky News reports ...

Bloomberg continues European push with new-look newsroom

channel Al-Jazeera English. Clark, who also has senior executive experience at Sky News and ITN, has ...

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