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MARKETING MIX: Quiz ’96

19 Dec 1996

receivership in June and was bought out in September. Name him - and his organ. 2 The Sky s the limit ...

MEDIA: PERSPECTIVE; Sport’s where the excitement is for new-media gurus

13 Dec 1996 | by DOMINIC MILLS

nothing at stake? Not on your life. Nike lines up Sky, which markets the hell out of the games, and ...

MEDIA: SPOTLIGHT ON; CAR ADVERTISING: Has Carlton overstretched in an effort to woo advertisers?

13 Dec 1996 | by ALASDAIR REID

be about ITV. A combination of Channel 5 and Sky could be a potent mix - especially in the car ...

MEDIA: Less is more for members of this exclusive TV club

12 Dec 1996 | by RAYMOND SNODDY

Channel and even Sky Soap and Sky Sports Gold. Almost as interesting as the founding membership ...

MEDIA: ITV blasts code on sponsorship

12 Dec 1996 | by ANNA GRIFFITHS

------------------------------------------------------------------------ * Sponsorships such as that of London s Burning could be jeopardised under the code. * Sky has an advantage ...

DIARY: Bellodi’s passion for pasta is a workshop winner

06 Dec 1996

by the sun rather than measurable objectives. Imagine sun, blue sky, sea side, no tourists ...

NEWS: Texaco to pay pounds 12m for F1 motor racing sponsorship on ITV

06 Dec 1996 | by CLAIRE BEALE

a lean period during which Sky has run top football events such as the FA Carling Premiership ...

MEDIA: SPOTLIGHT ON; BBC AND CHANNEL 5 MOVIE DEAL: Is C5 really sleeping with the enemy or is it just business?

06 Dec 1996 | by ALASDAIR REID

programmes for Sky and retunes people s videos on behalf of Channel 5. Whatever happened to all ...

MEDIA: For the record

06 Dec 1996

Disney channel is being offered by Sky to cable operators and viewers form part of the inquiry ...

INTERACTIVE: BEHIND THE HYPE/INTERACTIVE TV; How operators are vying to complete the interactive loop,

29 Nov 1996 | by MEG CARTER

interactivity with Sky text. More sophisticated is Intertext, where viewers can use the touch-tone keypad of a ...

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