Search results for "Sky"

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Winners and losers: Marketing's Digital Agency Leagues 2012

31 Oct 2012 | by Kim Benjamin

for brands such as Sky TV. Nigel Vaz (pictured), the agency's senior vice-president and managing ...

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

11 Oct 2011 | by Will Orr, British Gas

interviews with the BBC, Sky News and GMTV to explain how British Gas was responding. The end of estimated ...

Sponsorship Leagues 2011

10 Oct 2011 | by Kim Benjamin

from high levels of grass-roots participation. These include Sky and cycling, British Gas and swimming ...

Caroline Weber, Fleishman-Hillard: Make your partnerships pay

14 Sep 2011 | by Caroline Weber, Fleishman-Hillard

and profile. Sky's work with British Cycling is a great example of a true partnership. Sport is a ...

Customer publishing leagues: The rise of branded content

16 Jun 2011 | by Kim Benjamin

Earlier this year, Sky announced it was significantly scaling back its customer magazine output ...

Graham McWilliam, BSkyB: Moving into a new space

07 Apr 2011 | by Graham McWilliam, BSkyB

The Sky Arts channels have challenged perceptions of the brand and been a commercial success....In Sky's early years, a familiar joke was that the company's attitude to the outside world was ...

Client View - Nick Hindle, McDonald's: Managing the McFightback

07 Apr 2011 | by Nick Hindle, McDonald's

Sky, the Today programme and Tonight with Trevor McDonald. In parallel, we opened dialogues with the ...

Direct marketing and sales promotion leagues 2011

30 Mar 2011 | by Kim Benjamin

Holidays, Honda, Sky EMO Founded 1985. Chairman Glenn Orr; chief executive Nick Davies. Subsidiary ...

Biggest Brands: Top 100 advertisers 2011

15 Mar 2011 | by Adam Woods

thing. Phil Hall Head of TV, MediaCom: BT joins Sky among big-spending brands as the COI slides ...

Adwatch of the year 2010: highest recall across the year

13 Dec 2010 | by Gail Kemp

. Sky (on a vastly increased budget) was the only non-retailer to make the top 10, while Confused.com ...

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