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PR firms would do well to educate the public about the reality of risk

serve its clients better if it spent less time on buffing the shine on its image and a lot more on ...

FORUM: Talk Radio set to undergo MacKenzie makeover - What now for Talk Radio? Last week, Kelvin MacKenzie’s consortium completed its pounds 24.7 million acquisition of the station, bringing with it promises of great things to come. Will the stati

. Personalities will pull people in but when the shine goes off, the audience tends to disappear again ...

MARKETING FOCUS: One car, two prices. How will marketers cope as the rising tide of grey imports creates a motor market in which the same car has two prices? David Sumner Smith investigates

you pounds 18,120. Grey imports can also take the shine off new launches. In the case of the ...

NEWSMAKER/BRUCE CROUCH: Hegarty’s low-key successor pushed into limelight - Reformed bad boy Bruce Crouch talks to Emma Hall about his BBH promotion

talented creatives the chance to shine over the years and there has been a long tussle for the leadership ...

CAMPAIGN CRAFT: Sponsored by SVC - Aerial Awards jury select winners in craft category ahead of BAFTA ceremony

: Radio benefits from love and attention. It is good to shine a spotlight on casting, directing and ...

MEDIA: TV small fry get chance to shine in digital’s dawn

You would think that with a 200 channel system making its debut from next Thursday there would be room enough for everybody. But Darwinian forces are still at work in the world of multichannel TV. Channel One is all but gone and Performance, the arts channel, is hanging on by its fingertips. The decision...

CUSTOMER MAGAZINES: Contracting out - Lexie Goddard asks why journalism’s elite are switching to customer titles

contract publishing. Another was to shine in a sector traditionally not staffed by top-rate ...

STOP PRESS: Shine drives football Hall of Fame PR

The Football Association has selected Shine Communications to lead its external PR effort for its...The Football Association has selected Shine Communications to lead its external PR effort for ...

LIVE ISSUE/MARKETING THE GUARDIAN: Why the Guardian is shifting to branding in bid to create ’famous and radical’ ads - Harriet Green on the task facing BDDH as it helps the paper attract new readers

movie, the Big Lebowski, a CD soundtrack from the film, Shine, or the paper s Neil Hamilton expose ...

CAMPAIGN REPORT ON PRODUCTION AND POST PRODUCTION: Post-production changes direction

the process has been demythologised, the talent has started to shine through, adds James Studholme ...

 

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