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Shell unveils new ’green’ petrol

Shell is testing its first branded petrol since the disastrous launch of a petrol that caused...Shell is testing its first branded petrol since the disastrous launch of a petrol that caused ...

AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol

Belgian competitor PetroFina, while Shell confirmed that merger talks with Texaco had been called off ...

CLOSE-UP PERSPECTIVE: Shrewd choice for the IPA as ex-rebel turns gatekeeper

like. Following appointments from Thames TV, Shell, Molson and Danepak, he said: We fear we are ...

Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public

Once, only doctors, lawyers and preachers had ethical obligations. But Shell s public ...

Going green: Corporates are bowing to public opinion and greening up their acts

Shell, he believes are recognising the role which greener issues play. The values we espouse ...

Shell confirms JWT as its international ad agency network

Shell is consolidating its entire advertising business outside North America into J. Walter...Shell is consolidating its entire advertising business outside North America into J. Walter ...

MEDIA: OK! Atlantic move

Northern & Shell, publisher of OK!, is believed to be weeks away from agreeing a licensing deal...Northern & Shell, publisher of OK!, is believed to be weeks away from agreeing a licensing deal ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

? Take loyalty cards. With 40 million or so in existence, and another 15 million if you add Shell Smart ...

MARKETING FOCUS: Raising brands’ stock in the City - New accountancy rules should assist companies in valuing their brands, but will it do the same for the marketing effort that lies behind them?

transparent, revealing profit margins, market share and other key indicators. Shell s global head of ...

Profile: Charles Naylor, Centrica - Looking at PR from outside/Charles Naylor is poised to take a refreshing approach to his role at Centrica

where best to place their chocolate bars when he worked as a franchise manager for Shell. He ...

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