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Cause-Related Marketing: Mutual attractions - Tie-ins between companies and charities can be very beneficial to both - if the fit and the mechanics are right. David Murphy reports

five charities to pitch for the right to be associated with the company. Save The Children ...

Cadbury in charity review

as it reviews its six-year-old tie-up with Save the Children Fund - one of the UK s biggest...as it reviews its six-year-old tie-up with Save the Children Fund - one of the UK s biggest ...

 

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