OMD has picked up the £170m pan-European Sarah Lee International account, a move that will see the Omnicom-owned agency plan and buy the company's business across 17 countries.
ZenithOptimedia has lost its grip on the £13.4m UK Sara Lee household and bodycare account, leaving...had an emphasis on procurement and streamlining Sara Lee's business across Europe. One source from ...
Sara Lee following the company’s decision to consolidate its European agency roster....Sara Lee, which produces household and personal hygiene brands such as Radox, Sanex, Ambi-Pur and ...
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