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Derrick returns to UK to head Volvo at AMV

Sega, United Distillers, the Prudential and Sara Lee. Derrick takes charge of Volvo, which ...

CLOSE-UP: CLIENT OF THE WEEK - Sara Lee learns to take risks. The campaign makes the cake

Rooney Anand, Sara Lee Bakery s marketing director and self-confessed foodie - I don t have the...Rooney Anand, Sara Lee Bakery s marketing director and self-confessed foodie - I don t have the ...

Sara Lee Bakery to raise brand profile with Banks Hoggins

Sara Lee Bakery has chosen Banks Hoggins O Shea to help reposition its dessert range as the UK s...Sara Lee Bakery has chosen Banks Hoggins O Shea to help reposition its dessert range as the UK s ...

Banks takes on desserts range

Sara Lee has appointed Banks Hoggins O Shea to handle its entire dessert portfolio, believed to be...Sara Lee has appointed Banks Hoggins O Shea to handle its entire dessert portfolio, believed to ...

S&N splits pub retail functions

management consultancy McKinsey. Prior to that, he worked for frozen food retailer Sara Lee and at ...

HOTLINE

advertising. Sara Lee Bakery is understood to have shortlisted Banks Hoggins O Shea, Mitchell ...

Marketing Mix: Mild-mannered marketer by day

do it. Yet former marketing manager Anna Harrison (ex Arden, Sara Lee, L Oreal etc) has given up...actually do it. Yet former marketing manager Anna Harrison (ex Arden, Sara Lee, L Oreal etc) has given up ...

Green-fingered boss fills Wonderbra post

changes within Playtex, part of the Sara Lee conglomerate. In May, the company moved its pounds 3 ...

AMV sets up Douwe Egberts to sponsor C4 autumn drama

switch of strategy by the company, part of the Sara Lee group, which until now has restricted its ...

PACKAGING DESIGN: On a global mission - Is it to be world domination or local loyalty? Bhavna Mistry reports on differing attitudes toward the think global act local debate

the pressures of global strategies. Cadbury Schweppes, Sara Lee and Unilever, as well as Mars, are ...

 

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