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Sara Lee considers brand cull

10 Oct 2000

US food and consumer products giant Sara Lee is considering a brand cull and restructuring in a bid...LONDON (Brand Republic) – US food and consumer products giant Sara Lee is considering a brand cull ...

Profits slip at Sara Lee

26 Oct 2000

Sara Lee, the US consumer products giant, reported a slip in profits as it restructures itself in a...LONDON (Brand Republic) – Sara Lee, the US consumer products giant, reported a slip in profits as ...

Sara Lee moves £170m pan-European media account into OMD

09 Nov 2005 | by by Sam Matthews

LONDON - Sara Lee International has consolidated its £170m pan-European media planning and buying...company, part of food manufacturer Sara Lee Corp, said it had moved the account into one agency "to create ...

Sara Lee consolidates $200m US account into Starcom

30 Jan 2004 | by Staff,

NEW YORK - Sara Lee, the conglomerate that owns brands as diverse as Playtex bras and Kiwi shoe...Starcom already handled media for several of Sara Lee's brands, including Sara Lee's two biggest ...

Sara Lee enters bidding war for Bernard Matthews

27 Oct 2000

Sara Lee, the US food and underwear giant, has started a bidding war for ownership of the UK turkey...LONDON (Brand Republic) – Sara Lee, the US food and underwear giant, has started a bidding war for ...

Sara Lee bows out leaving Bernard Matthews a clear run

08 Nov 2000

race to buy the firm. Sara Lee faced a difficult task in wresting control from Matthews, as the ...

M&S to use Big Brother and Brookside star to promote bras

04 Jun 2001

to its supplier Sara Lee Courtaulds, and has recruited Celebrity Big Brother and Brookside star

Unilever in hunt to acquire European brands

27 Apr 2009 | by James Quilter

include Baltimor, Russia's largest manufacturer of tomato sauce, and Sara Lee's European household and ...

Geronimo strengthens planning department

12 May 2009 | by Daniel Farey-Jones

Direct Line, Direct Line for Business, ING Direct, Seat Automotive, Seat Fleet, Sara Lee, GlaxoSmithKline ...

Unilever sells Bestfood Baking for $1.76bn

20 Feb 2001

off competition from Sara Lee, Bimbo de Mexico and Earthgrains. Unilever has been under pressure ...

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