Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum
24 Jan 2013
Apple is developing a lower-end iPhone to strengthen its position against Samsung.
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Brand manager of the week: John Davies
06 Mar 2013
person in business? Steve Jobs. What is your most indulgent purchase? Brand new Samsung LED ...
Apple's lead comes under threat
23 Nov 2012 | by Kim Benjamin
Samsung, with its Galaxy devices, and Amazon, which released its Kindle Fire HD tablet in the UK last ...
Huawei takes on Apple
14 Sep 2012 | by Kim Benjamin
likes of Apple and Samsung as it aims to become one of the top consumer smartphone brands in the UK ...
Brand health check: Sharp
23 Aug 2012 | by Kim Benjamin
its Korean rivals, Samsung and LG Electronics? Marketing asked Craig Morgan, head of innovation at ...
Olympic legacy: inspiration that sticks
22 Aug 2012 | by Alan Mitchell
and level of creativity - and not every brand is up to it. While Samsung and Panasonic battle it out ...
The marketing Olympics: which sponsors are leading the race to London 2012
04 Jul 2012 | by Alan Mitchell
, Coca-Cola, Dow, GE, Omega, Procter Gamble, Panasonic, Samsung and Visa. Then there's a group of ...
The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently
29 Jun 2012 | by Stuart Derrick
window of the Games with Samsung and brands like that, who can throw millions at wrapping buildings ...
Samsung Electronics UK & Ireland's Andrew Garrihy on the brand's global growth and Olympic legacy
21 Jun 2012 | by Matt Chapman
Samsung is a brand in the ascendancy. This year it has overtaken Nokia as the world's biggest ...
2012: The year of NFC contactless payments?
11 May 2012 | by Sarah Shearman
contactless payments. To this end, Visa has partnered Samsung to launch an NFC-enabled Olympic phone ...
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