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Brand manager of the week: John Davies

06 Mar 2013

person in business? Steve Jobs. What is your most indulgent purchase? Brand new Samsung LED ...

Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum

24 Jan 2013

Apple is developing a lower-end iPhone to strengthen its position against Samsung.

Apple's lead comes under threat

23 Nov 2012 | by Kim Benjamin

Samsung, with its Galaxy devices, and Amazon, which released its Kindle Fire HD tablet in the UK last ...

Huawei takes on Apple

14 Sep 2012 | by Kim Benjamin

likes of Apple and Samsung as it aims to become one of the top consumer smartphone brands in the UK ...

Brand health check: Sharp

23 Aug 2012 | by Kim Benjamin

its Korean rivals, Samsung and LG Electronics? Marketing asked Craig Morgan, head of innovation at ...

Olympic legacy: inspiration that sticks

22 Aug 2012 | by Alan Mitchell

and level of creativity - and not every brand is up to it. While Samsung and Panasonic battle it out ...

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

, Coca-Cola, Dow, GE, Omega, Procter Gamble, Panasonic, Samsung and Visa. Then there's a group of ...

The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

29 Jun 2012 | by Stuart Derrick

window of the Games with Samsung and brands like that, who can throw millions at wrapping buildings ...

Samsung Electronics UK & Ireland's Andrew Garrihy on the brand's global growth and Olympic legacy

21 Jun 2012 | by Matt Chapman

Samsung is a brand in the ascendancy. This year it has overtaken Nokia as the world's biggest ...

2012: The year of NFC contactless payments?

11 May 2012 | by Sarah Shearman

contactless payments. To this end, Visa has partnered Samsung to launch an NFC-enabled Olympic phone ...

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