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Media Perspective: Rivals beginning to reap the rewards of MindShare's vision

terms (losing Fox in the US and the international Samsung and Mattel accounts), but it deserves praise ...

The World: Can UK producers solve the Shanghai puzzle?

domestic market, just as Japan's Sony and South Korea's Samsung did before them. Lenovo, the PC ...

The World: Is the supergroup dream team a pipe dream?

Samsung's decision to call a review of its £300 million-plus worldwide media business is bad news ...

MEDIA ANALYSIS: How to make the most of Friction.tv

identified. Online advertising is the only one as yet active: Motorola, Samsung, Amazon and Vodafone have had ...

Media: Double Standards -'Our biggest challenge is turning hype into reality'

using mobile advertising? Currently, BMW, Adidas, Samsung and other such brands advertise on Orange ...

Close-Up: Live Issue - Why CHI decided the time was right to 'do a BBH'

it shares with Saatchi & Saatchi. Were its project work on Samsung to become more permanent, a Far ...

Media: Strategy Snalysis - Canon trains lens on DSLR technology

strong competition from Sony and Samsung, which both launched DSLRs. The media partnerships fulfilled ...

 

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