16 Nov 2007
Samsung has picked Publicis Group's Starcom to handle its $600 million global media buying account....around 60 markets, including the US, where
Samsung spends about $152 million. The switch comes two ...
LONDON - Samsung will launch its Samsung G800 camera phone with a TV campaign breaking 19 November...whilst on the go. The Samsung G800 also features a high quality music player and Bluetooth connectivity. ...
08 Nov 2007
| by Joe Lepper
LONDON - Samsung, the electrical goods and mobile phone manufacturer, is understood to have handed...Berlin Cameron United and JWT, which had worked for Samsung for less than a year. Starcom had ...
02 Nov 2007
Samsung has hired youth specialist The Lounge Group on a project basis to launch its F210 Purple...The agency will capitalise on Samsung s relationship with pop band Girls Aloud, and position the ...
26 Oct 2007
| by Clare O'Connor
Korean mobile phone giant Samsung has turned to youth specialist The Lounge Group to launch its new...The agency, which specialises in targeting under-35s, will capitalise on Samsung s existing ...
17 Oct 2007
through to the end. Richard Nunn, global account director at Samsung, says: This is a
spookily accurate ...
14 Sep 2007
Samsung has kicked off a review of its $700 million global media planning and buying account, which...Samsung, but has since had its relationship eroded. The South
Korean company moved its global creative ...
12 Sep 2007
| by Jacquie Bowser
LONDON - Samsung has awarded its estimated £20m pan-European outdoor advertising account to...The three-year deal covers all of Samsung s divisions including mobile phone, TV, MP3, white goods ...
12 Sep 2007
Electronics giant Samsung is reviewing its £250m global media account....being run out of Samsung's Seoul office. The company's UK marketing department was unable to comment ...
07 Sep 2007
| by Staff
SEOUL - Samsung has sent out requests for proposals for its US$700 million global media planning...previously unable to pitch for the Samsung business due to its conflicting Sony account in several Asian ...