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ANALYSIS: PR challenges Olympic heights for winter wins - The scale of the PR challenge to generate interest in the Winter Olympics cannot be overstated. But for those making the effort it is worthwhile, says Peter Simpson

acquire a long association with the Olympic movement, such as Samsung and USB,' H&K is the International ...

Samsung prepares for winter Olympic games with FCB ads

Samsung Electronics has unveiled a global print and TV ad campaign to support its sponsorship of ...

INTERNATIONAL: Samsung Asia repitches Singapore work

SINGAPORE: Korean technology giant Samsung Asia is repitching its Singapore PR account from ...

NEW MEDIA BRIEFS: Samsung makes digital marketing debut

Samsung has made its digital marketing debut with a pan-European campaign running on MSN to ...

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visitors to its web site. Other clients include Waitrose, Ogilvy Interactive and Samsung. The company is ...

 

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