31 Oct 2002
Samsung is in talks with Newcastle United about replacing NTL as the club's shirt sponsor from next
20 Sep 2002
SEOUL: Samsung Electronics has appointed Burson-Marsteller to leverage its sponsorship of the 2002..., as well as Samsung Electronics' regional PR consultancy Edelman PR Worldwide and its Korean marketing ...
13 Sep 2002
SYDNEY: Samsung Electronics has tasked Fleishman-Hillard Stratcom to raise its profile in Australia
05 Sep 2002
| by TANIA MASON
Samsung, the electronics giant, has created an interactive
demonstration zone, 'The DigitAll...airport terminals. Many of the products on display are not yet available to buy in the UK,
and Samsung ...
26 Jul 2002
Samsung, the Korean electronics giant, has appointed Palmer
Hargreaves Mint to launch Samsung
28 Jun 2002
Samsung has appointed Vallance Carruthers Coleman Priest to create
below-the-line, sales promotion
27 Jun 2002
Consumer electronics giant Samsung has hired start-up agency
Vallance Carruthers Coleman Priest...agency, will
spearhead all Samsung's below-the-line, sales promotion and in-store
partnership marketing ...
17 May 2002
| by Staff,
NEW YORK - Samsung has launched a $200m (£140m) global advertising campaign to position itself as a...". It promotes Samsung's range of digital products, and covers broadcast and print. The campaign breaks ...
17 May 2002
| by LEITHEN FRANCIS
SINGAPORE: Samsung has appointed Mileage Communications to its
Singapore account after a four-way...'Mileage Comms had the advantage of having worked for Samsung Singapore
in 2000,' explained Samsung ...
25 Apr 2002
Umbro, Samsung and games developer Konami have joined forces to
launch Bar Umbro. The bar, a