Avis Europe battles to keep 'we try harder' positioning
08 Nov 2012 | by Matthew Chapman
Sally Balcombe, Avis's interim European marketing director, is battling to keep its 50-year-old "we
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Home-front battle: Global vs regional straplines
22 Nov 2012 | by Alex Brownsell
. However, according to sources, Avis' interim European marketing director Sally Balcombe, currently running ...
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